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About us

Introduction

ICONS INTERNATIONAL TRADING LTD, a distinguished leader in Yemen's fast-moving consumer goods (FMCG) & Pharmaceutical industry. Our commitment to excellence in sales, marketing, and distribution has made us the trusted choice for renowned brands. Led with clear vision, we are dedicated to transforming opportunities into operational excellence, fostering business growth, and delivering unmatched results.

Our Mission

At ICONS International, we are on a mission to redefine excellence in the FMCG & PHC sector. Our core focus areas include:

  • FMCG & PHC ExpertiseWe specialize in the intricate dynamics of the FMCG and PHC landscape, leveraging extensive experience and insights.
  • Operational MasteryWe pride ourselves on our systematic problem-solving approach and comprehensive understanding of strategic and operational management principles.
  • Innovative LogisticsOur commitment to cutting-edge logistics solutions ensures swift and efficient product distribution.
  • Exceptional TeamOur dynamic and motivated team combines analytical prowess, strategic thinking, and project management acumen to exceed industry expectations.

Our Values

Integrity

  • We always try to do the right thing.
  • We are honest and straightforward with each other.
  • We are guided by our the values and principles in every action and decision.
  • We are data-based and intellectually honest in advocating proposals, including recognizing risks.

Earning Trust

  • We respect our P&G colleagues, customers and consumers, and treat them as we want to be treated.
  • We have confidence in each other’s capabilities and intentions.
  • We believe that people work best when there is a foundation of trust

Ownership

  • We accept personal accountability to meet our business needs, improve our systems and help others improve their effectiveness.
  • We all act like owners, treating the Company’s assets as our own and behaving with the Company’s long-term success in mind.

Thinking right and big

  • We are all leaders in our area of responsibility, with a deep commitment to delivering leadership results.
  • We have a clear vision of where we are going.
  • We focus our resources to achieve leadership objectives and strategies.
  • We develop the capability to deliver our strategies and eliminate organizational barriers.

Winning team spirit

  • We are determined to be the best at doing what matters most.
  • We have a healthy dissatisfaction with the status quo.
  • We have a compelling desire to improve and to win in the marketplace.

Our Guiding principles:

Doing Our Best, Being Our Best

As a distribution service navigating a changing market landscape, ICONS International Trading relies on a set of guiding principles that shape our thoughts and actions. We are all of the following.

  • Value-DrivenWe work to earn the trust of our colleagues, achieve higher standards of excellence, and continually further our initiatives by prioritising the most proactive work habits.
  • Customer-FocusedWe always execute with our clients in mind and work to meet and exceed a range of goals and benchmarks related to their brand.
  • Passionate about Innovation and SimplicityWe hone and perfect our methods of brands distribution by streamlining the logistics process, adopting new technology, and finding unconventional ways to reach buyers.
  • Committed to Long-Term ThinkingWe never sacrifice long-term value for short-term results. Instead, we create a clearly defined vision that addresses all areas of a brand’s distribution efforts.