❝ Unlocking Excellence in FMCG & PHC landscape across Sales, Marketing, and Distribution ❞

ABOUT US

Where Brands Become ICONS

Who we are

At ICONS International, our commitment goes beyond delivering services; it's about transforming brands into icons. We understand the power of effective sales, marketing, and distribution in making your brand stand out in the competitive FMCG & PHC landscape.

About us

Comprehensive Portfolio of Services:

Sales

Sales professionals have a deep understanding of the Yemeni market.

Marketing

Our marketing strategies are data-driven and innovative.

Logistics

Efficient product distribution, minimizing lead times and ensuring product availability.

Merchandising

Your products are prominently displayed and strategically positioned in stores.

Coverage

Coverage is the building block of any successful distribution business. It defines that extent and effectiveness of the company’s ability to deliver products to its customer base. This includes geographic reach, the variety of products offered, the efficiency and reliability of the distribution network, and the company's market penetration strategy. Here is a highlight of the areas and number of outlets we are proud to serve.

MT stores

Mini-Markets stores

WS stores

HFS stores

Our Guiding principles

Doing Our Best, Being Our Best

As a distribution service navigating a changing market landscape, ICONS International Trading relies on a set of guiding principles
that shape our thoughts and actions. We are all of the following.

Value-Driven

We work to earn the trust of our colleagues, achieve higher standards of excellence, and continually further our initiatives by prioritising the most proactive work habits.

  • Integrity.
  • Earning Trust.
  • Thriving for higher standards.
  • Thinking right and big.
  • Winning team spirit.
  • Being biased towards action.

Customer-Focused

We always execute with our clients in mind and work to meet and exceed a range of goals and benchmarks related to their brand.

Passion to innovate and simplify

We hone and perfect our methods of brands distribution by streamlining the logistics process, adopting new technology, and finding unconventional ways to reach buyers.

Committed to Long-Term Thinking

We never sacrifice long-term value for short-term results. Instead, we create a clearly defined vision that addresses all areas of a brand’s distribution efforts.

Services

Our Comprehensive Portfolio of Services:

We offer a full spectrum of strategic services to world-class FMCG & PHC brands while take pride in flexible Implementation Options
tailored to meet the unique needs of our partners

Sales

Our seasoned sales professionals have a deep understanding of the Yemeni market, ensuring effective brand representation and sales growth.

Marketing

Our marketing strategies are data-driven and innovative, aimed at maximizing brand visibility and consumer engagement.

Logistics

With state-of-the-art logistics infrastructure, we guarantee efficient product distribution, minimizing lead times and ensuring product availability.

Merchandising

Our dedicated merchandising team ensures that your products are prominently displayed and strategically positioned in stores.

Brands

We provide a full portfolio of strategic services to world class FMCG brands.

  • All
  • Baby Care
  • Fabric Care
  • Feminine Care
  • Hair Care
  • Home Care
  • Oral Care
  • Shave Care

Pampers

Baby Care

Ariel

Fabric Care

Tide

Fabric Care

Downy

Fabric Care

Always

Feminine Care

Head & shoulders

Hair Care

Pantene

Hair Care

Fairy

Home Care

Crest

Oral Care

Oral-B

Oral Care

Gillette

Shave Care

Venus

Shave Care

Contact

Get In Touch.

Our Address

Street 24, Zone 3, Haddah, Sana’a, Republic of Yemen

Email Us

info@icons-int.com
sales@icons-int.com

Call Us

+967 01 447 463
+967 01 447 466

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